Artz, Jeanne Munger, and Warren Pundy. “Gender Issues in Advertising.”

Boys and girl, men and women are attracted to different visuals. The marketing companies know this well and format their ads to draw as much attention towards that specific group as much as possible. With young girls they focus on showing the glamorous side as much as possible. With young boys they focus on action figures and very male dominant characters. All these advertising strategies are to draw as much attention as possible to their products. Advertising clearly is the reason on what sales and what doesnt sale.