blog #16 Johnson, Fern L., and Karren Young. "Gendered Voices in Children's Television Advertising."

Advertisers know exactly what to put on to catch the attention of kids. Now and days kids rely on tv and the internet for everything from pop culture to education. This leaves a gigantic door open for advertisers to get whatever message they want through. Although parents and teachers do their part in instructing young kids these days to do the correct thing, it's becoming more and more difficult because of our digital reliance on everything. I think in the future this problem will only be expanding. It'll be rare 20 years from now to see kids playing outside like we once did. This makes advertising on television and other forms of communication that much more effective.